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Introduction

This is the City of Monash's Economic Development Strategy for 2008 to 2012 designed to facilitate investment, business growth and employment opportunities in the municipality.

The key objectives of the Strategy are to:
  • Retain existing businesses in the City of Monash and assist them to improve their performance and maintain a competitive edge;
  • Encourage new investment in the City of Monash;
  • Facilitate the start-up of new business ventures;
  • Increase the number of local employment opportunities.

Several initiatives have been undertaken over the last three years. Notable among them have been the continuation of the very successful Monash Business Awards Program and the Stage 2 development of the Monash Enterprise Centre.

This Strategy is designed to reinforce the City of Monash as "First for Business". It focuses directly on issues that have been raised by the business community and will foster the key attributes that make Monash different and stronger as an economic force within Melbourne. The Strategy also takes into account the directions in Prosperity for the Next Generation (October 2004), the South Eastern Regional Economic Strategy for Melbourne's South East, developed by the alliance of 11 municipalities. The Strategy provides new directions for the Monash Economic Development Forum, as well as the Economic Development Unit and other departments within Council.

The success of Monash City Council and its Economic Development Forum in implementing this plan will be dependant on continued networking with, and involvement of various local business interests, as well as strong relationships with neighbouring Councils, other key regional bodies, industry players, education providers and other stakeholders.

Monash Profile

Business and Employment Situation

There are about 12,000 business establishments, including 2,800 home based businesses, in the City of Monash. These businesses provide over 90,000 jobs predominantly for residents in both the municipality and Melbourne’s south-eastern region.

This represents over 17% of the jobs in Melbourne's South East Region and about 6% of jobs in the metropolitan area. Monash's share of jobs is the highest of the 11 municipalities in the South East Region.

Monash has a good mixture of small and large businesses.

Although most businesses employ less than five people, 280 businesses employ over 50 people. This gives Monash a high average employment to business ratio of almost 8 employees per business.

The City is dominated by the following four employment sectors:
  • Retail and wholesale trade
  • Manufacturing
  • Finance, insurance, property and business services
  • Education health and community services

Together, these sectors account for 83% of all jobs in the municipality.


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Published: 29 October 2007

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