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Future Vision

• Monash's Competitive Strengths and Advantages
• Roles of Monash City Council and the Business Community

Monash's Competitive Strengths and Advantages

The City of Monash has the following competitive strengths and advantages which enable it to meet the economic challenges and contribute to a thriving and sustainable local economy:

• Close proximity to the Melbourne CBD and the gateway to the rapidly expanding south-eastern growth corridor
• Excellent links to major roads and freeways – the Monash and Eastlink Freeways
• Excellent access to Melbourne Airport and the Port of Melbourne
• Well established infrastructure
• Strong corporate identity in the metropolitan community
• Monash University which is recognised as Australia's 'international' university
• Monash Specialised Activity Centre based around the Technology Precinct with the new Synchrotron as a key centre in Melbourne for knowledge-intensive manufacturing and service industries with strong links to Monash University and the Monash Medical Centre
• High concentration of technology-based companies
• Excellent educational facilities not only at Monash University but also at a range of public and private institutes, colleges, and schools
• An increasing number of international students at tertiary institutions as well as at public and private high schools, with spin-off benefits in the municipality in terms of new business investment and other activity
• Major concentration of excellence in medical services at the Monash Medical Centre
• Victorian or Australian head offices of many national and international firms
• A major employment base for the new developing suburbs in Melbourne's South East
• A high quality, attractive, comfortable and safe living environment supported by outstanding community facilities and services
• A key entertainment centre of Melbourne's South East Region
• A diverse network of shopping and office precincts
• A highly skilled, educated and flexible resident workforce
• A sufficient amount of 'in-fill' land to accommodate major new industrial and residential development
• A supportive Council for both small and large business
• A streamlined development approvals system within Council

First for Business resulting in:

• A thriving and sustainable economy
• An enhanced range of retail, commercial and industrial services
• A high level of business investment in education, research and development and the adoption of new technology by many of Monash's businesses
• Enhanced employment opportunities, with the employment rate in Monash better than the metropolitan average
• A stronger business mix with more businesses from the growth areas of the economy such as business and property services, information, communications and multimedia technology, research and development, entertainment, culture and recreation
• A strategic place for innovative businesses to establish and grow
• A high representation of businesses committed to delivering world’s best practice and actively involved in both import replacement and export delivery
• Increased growth in the service sector of Monash's economy.
• A distinctive retail sector located in enclosed shopping centres and strip shopping precincts around the municipality
• A range of educational experiences with stronger links between the tertiary educational organisations and businesses in Monash to provide more training and job enhancement opportunities for Monash businesses and residents
• An enhanced health services sector, building on the pre-eminent role that the Monash Medical Centre plays in the south-eastern metropolitan area
• A growing home-based business sector

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Published: 29 October 2007

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