Lead generation and converting customers

Master the art of lead generation and customer conversion

Throughout this workshop, facilitated by Melbourne Innovation Centre’s Digital Solutions Program, you will learn insights and strategies to compel your customers to take action at various stages of their buying journey, fostering deeper engagement and loyalty.

Book online

Places are limited. Book early to avoid missing out!

Event details

Thursday 15 May 2025
12pm - 2pm
Eastern Innovation, 5A Hartnett Close, Mulgrave, 3170

Light refreshments provided.

RSVP:: 5pm, Tuesday 13 May 2025

Key highlights

Identify the ideal lead magnet that aligns perfectly with your business, attracting prospects and creating a buzz around your offerings.

Deliver your lead magnet with finesse, effectively nurturing customers through their unique journeys, ensuring lasting connections.

Create compelling offers that customers simply can't resist, boosting conversions and enhancing your bottom line.

About the presenter

The Melbourne Innovation Centre’s Digital Solutions Program is an Australian Government funded initiative designed to empower Victorian small businesses with essential digital skills and tools, enabling them to thrive in today’s competitive landscape.

Fraser Baker is a digital marketing strategist with 15 years of experience helping tourism, hospitality, services, and eCommerce businesses achieve meaningful results.

He specialises in helping businesses break free from ineffective marketing cycles and implement strategies that drive real growth.